When new businesses are still finishing construction but are ready to build a clientele base, or when old businesses are improving and want to hide “how the sausage is made,” they need a way to cover up the mess and make their space look as welcoming as possible. Portable partitions are a perfect way to hide unsightly construction in an aesthetically pleasing way.
Orangetheory Fitness was busy at work preparing their new gym location in Midtown Manhattan, but they needed to start signing up new members before the official opening. After all, what use is a gym with nobody to exercise there? Versare offered the perfect solution to their needs: a custom printed Room Divider 360 that would not only separate space but provide an eye-catching, colorful design to promote the brand. This fitness center partition could be quickly expanded or rearranged to accommodate the changing construction zone.
For their pre-opening signup membership sales promotion, franchise owner James Wang wanted dividers that he could also use for future events, like health fares and corporate on-sites. He selected custom graphics that we then printed onto his one-of-a-kind divider. The result was a sharp looking divider in vivid colors that advertised Orangetheory, hid the gym’s ongoing construction and brightened the signup area. And it’s sure to draw attention at those future events.
The fitness center is now able to create space while promoting their image and brand on their printed partition wall. "The custom printed divider turned out fantastic and served to be a great deterrent from the ongoing construction that was finishing up at our location,” Wang said. “I've recommended Versare's room dividers to other Orangetheory franchisees and encourage others to purchase from Versare as well."